Marketing yourself is about attracting potential customers/employers to you. It’s about perceived value.
“On average, each corporate job offer attracts 250 resumes. Of those candidates, 4 to 6 will get called for an interview, and only one will get the job”. (Glassdoor)
Recruiters have to review a lot of applications and don’t have much time.
“Recruiters take an average of 6 seconds to scan a resume”. (Forbes)
If you get their attention, then you will get a second review, they will take a deeper look into your information and if you really catch their attention you will get a third review and possible interview. So, you need to have a killer LinkedIn profile and resume to win over those other applicants.
“87% of recruiters use LinkedIn to check candidates”. (Jobvite Recruiter Nation Report 2016)